Sincerely Louise launched as a brand in late 2014 by, 'Faux Taxidermy Knits' author Louise Walker. Recently becoming a small team of four we're excited to tell our story to you and how we've grown over the last few years.
The name 'Sincerely Louise' started it's life as an Etsy shop selling a few handmade knits whilst Louise was studying Commercial Photography at university. After graduating from the Arts University Bournemouth in 2012 Louise's work, 'Woolly Head', a photographic series showcasing women in knitted wigs, was featured across the internet, becoming a viral sensation. This lead to her other photo work, 'Given Best', a fashion series based on hunting which replaced furs and taxidermy with handmade versions, being seen too. This series was the real starting point of the brand.
In 2013 Louise was commissioned by Boden to make six faux taxidermy pieces for their A/W 13 press day at Somerset House. These animals were all based on British wildlife and include the fox and deer, which have gone on to be two of our best selling kits. From this event Tatler featured Louise's knits and three of her pieces can be found on the editors office wall.
Following this press Louise began writing knitting patterns for various magazines, with her first ever pattern, the fox scarf being featured on the cover of 'Knit Today' magazine. In the winter of 2013 David & Charles called, interested in a potential collaboration. Louise spent the following eight months designing and photographing projects for her debut book, Faux Taxidermy Knits.
Alongside the books release Louise launched four 'Make Your Own Forest Friends' kits, marking the start of Sincerely Louise as a small business. Deciding to trade at her first craft fair, the Knitting and Stitching Show, Louise sold out of books and kits. This capitol pushed the business forward allowing Louise to invest in more materials.
Over Christmas that year Etsy featured Louise's fox head kit and online orders from across the world flooded in, which resulted in visiting the post office every day with a suitcase full of parcels.
Over the next year and a half Louise organically grew the brand, exhibiting at trade shows, selling online and collaborating with various brands, such as Mollie Makes, Stylecraft, Cygnet Yarns, Phileas Fogg Crisps and Pulse Films. Louise also found her own studio space in Brixton South London and no longer had to run the business from a shared flat.
In early 2016 Louise entered the Etsy Awards and was selected as one of the sixty UK finalists. A public vote decided the winner and Sincerely Louise received the Grand Prize of the awards in June. After winning the awards Louise released her own collaborative range of yarn with Cygnet Yarns for A/W16. Mythically Chunky, a sister yarn of Seriously Chunky, featured eight gorgeous shades, each inspired by mythical creature. Alongside the yarn a new collection of DIY knits were released, including our best selling kit of all time, the unicorn head.
As the business grew Louise took on her first member of staff, to help make and package the kits. Since October a small team has now formed and is made up of, Iesha, our studio assistant, Octavia our graphic designer and Cara our PR manager. We hope to bring you lots of new and exciting kits and patterns over the coming years and can't thank everyone enough for your ongoing support of our small buisness.