Sincerely Louise began in 2011 as an Instagram account documenting my personal knitting projects.
Whilst studying commercial photography at university I learnt to knit and truly caught the bug. I began hand making props for the fashion editorials I was shooting, most famously a series of wigs known as 'Wooly Head', which helped launch my career once I graduated.
After leaving university I knew becoming a photographers assistant wasn't for me. I'd preferred making the props throughout my last two photographic projects and found myself knitting instead of looking for work. During that time, the internet discovered my 'Wooly Heads' and my work was featured by online newspapers and blogs across the world. Enquires started flooding in.
I was soon commissioned by Boden to make six faux taxidermy pieces for their A/W 2013 press day at Somerset House. These British beasts included the fox, badger, deer and rabbit which would eventually become my first set of knitting kits. I also started pattern designing for magazines and was commissioned to make more woodland critters.
Six months later I received an exciting call from David & Charles, who were interested in my work and a potential collaboration. I spent the following eight months designing and photographing projects, the results of which can be seen in my debut book, Faux Taxidermy Knits.
After finishing the book, I spent time concentrating on my own pattern design and began working on releasing kits, which made their debut at the 2014 Knitting and Stitching Show. I've since been featured by The Guardian, The Daily Mail, The Telegraph, Mollie Makes and throughout Etsy.
Now based in my Brixton studio, Sincerely Louise offers a range of workshops, patterns and products for crafters with a good sense of humour!